Sunday, September 18, 2011
Traffic To Your Website | Update: Why Was A Pole Put In Front Of The Strand Marquee? Good Question
Posted at: 09/16/2011 12:57 PM
It's not like you can't tell the movies but people in Brockport are upset that a new traffic light pole was installed right in front of the historic Strand Theater marquee.
The problem is a big black traffic light pole right in front of the historic movie marquee.
Even the theater owner can't believe it which is why the marquee now reads, "why was this pole installed in front of our marquee?"
Good question.
"Dumb is the nicest word I can think of to say what it looks like," Anthonyjoseph Rios said. Rios lives in Brockport and walks by the theater almost everyday. "I think this is one of the grandest old towns I've ever lived in. I come from the catskill mountains. What they did here is unconscionable! They took away from one of the historic looks that this town has and that's this old strand theater."
The traffic pole went up as part of the Route 19 re-development project. It's a state job and there's a new pole on every corner at this intersection. One village official admits he just didn't see the problem on paper.
"As a trustee should I have looked closer? I think I've learned a valuable lesson and these are questions that need to be asked," Trustee Scott Hunsinger said. He hopes the pole can be moved before the project is done.
"You're not looking at the sign. You're not looking at the movies we're blessed with having here. But you're looking at the pole first. It's the first thing that catches your attention," he said.
This theater opened in 1900. The marquee went up in 1946. And the first time -- it's not the first thing you see.
"Somebody wasn't thinking and they should pay for it to remove it three feet over," Rios said. "Move the lights over on the pole a little bit and it will not cover the Strand." 03 >
We talked to the theater owner on the phone today. William Yantz says he had no idea this was going to happen. As far as the message on the marquee? He said it was the best way to get people's attention.
Part of the frustration is that the entire downtown is historic and we're told store owners have to jump through hoops just to put on a new door for instance. And all of a sudden, they say, the traffic light pole gets plopped down on one of the main corners.
The New York State Department of Transportation says the did the best they could. They say the current pole is better than the alternatives. The state is sympathetic to the people in Brockport but as far as a remedy -- the state says there isn't one.
For more Rochester, N.Y. news go to our website www.whec.com .
Traffic To Your Website | Setting Goals For Landing Pages
So what are some goals for landing pages? You have what I call your "internal goal" then there's the objectives to be completed or accomplishes by your visitors. You must ask yourself if these two things line up in your scheme of the end result for your landing page. In other words the end result being the goal or the ROI on your page. Now for those who do not know what ROI stands for, it stands for "Return on Investment." So the question here being, for the time and energy you have put into creating your page what kind of return are you seeing or experiencing as a result of your hard work? Are you happy with the return on your investment or do you need to reconsider the objectives you've set down for your visitors.
Today, on every landing page on the web, there is some kind of opt-in or call to action form. When it comes to landing pages one must remember that the premise of a marketing page in general, sometimes called a squeeze page, is to capture names and email addresses of those who visit. You want visitors to voluntarily and freely offer up their personal information. In doing so they are creating potential leads for your email marketing campaigns. The leads you gain then become new customers, clients or subscribers, there by adding to the names already on your list and increasing your numbers. In some cases they just become loyal readers as in the case of signing up for your newsletters or ezines. Those same leads, in return pass on your landing page's link to their friends, family and co-workers. This is called list building which is a most invaluable task to be done constantly and consistently in the marketing world. Every new email address you gain from your landing page is another name on your list to further your marketing campaigns or product promotions. So as you can see one goal to have for your Landing Pages would be building your list.
Another goal to be considered for a landing page is that of driving traffic to your website. Traffic building is important if you have a website that goes with you landing page. If you are good at making your landing page SEO friendly then you have the opportunity of driving more traffic to your web through your landing page. Now in this sense, the only way for people to find the opt-in for your newsletter or ezine is through the search engines. For instance, you could have a membership website that is only seen when the visitor completes the call to action on appropriate landing page which would be signing up for a user name and pass word. Once this is done, then the visitor gains access or now has permission to enter the website and take advantage of all it has to offer.
When marketing or even promoting your landing page, keeping in mind the goal you have set. Be sure to continuously promote your landing page's link through article, social media or even network marketing. You can even add the link to your email signature or include it in the email itself. This is doing your part while the search engines does theirs.
As for traffic building, this is what we have: When a visitor has officially completed all that was required of them, they will then be redirected to the corresponding website, causing an increase of visitors. So not only are we looking at list building here with landing pages, we are also seeing the potential and possibility for building steady and constant traffic to your website. Traffic is crucial to the success of a website.
So as you can see landing pages can be used in a couple of ways. And they can have a few of goals, depending on what you are asking of the visitor. However, though, you are the only who can decide the outcome you want from your landing pages. You set your own goals and objectives, which is what guides the whole process of customizing and using landing pages.
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How To Find Backlinks | Creating Community By Curating Content
A lot of people are talking about content curating these days. People are saying that it's really important, it's great, it's awesome, it's a growing part of the online world, et cetera ad infinitum. And hey, I'm really happy about that (cough, Blog Library , cough). But apart from the fact that it's just plain enjoyable, not a lot of people really emphasize why it's beneficial to curate content. The fact is, for me, working as an online content curator has helped me grow my online community.
How does that work? I'm so glad you asked!
You Visit A Lot of Blog Sites
Let me tell you, there are a lot of fantastic writers out there. Many of them are so good that once you find them, you can't imagine reading anyone else. But then you find another person who is just as good. It can become easy to just get in the habit of visiting the same sites every day, or maybe just putting a few sites into your Google Reader or your Triberr account and leaving it at that. But when you curate content, you need to go beyond your own front yard. You need to try to find new people so that your audience remains interested in what you are doing.
Guess what happens when you visit other blog sites? You meet new people! You start commenting on those posts, thereby networking not just with the blogger but also with his or her audience. Pretty soon, you're talking to them all on other platforms, and there you have it " you're starting to add to your community!
You read a lot of different perspectives or opinions
Another benefit to curating content for your community is that you are offering perspectives and opinions that are not just, well, yours. There's nothing wrong with sharing your opinion, of course, but people sometimes like to see what else is out there. Just like Ariel the Mermaid, they want to know what lurks above your part of the sea. If you provide access to that information, you keep your audience engaged and you also can entice people who may not relate 100% to your perspective but who enjoy reading some of the other perspectives you curate. Woops, there goes your community, growing again!
You reveal your likes and dislikes
I think curating content reveals a lot about a person. I'm sure that if you look at some of the curating I've done over the last year or so, you can get an idea of what kind of stuff I like and what kind of stuff I don't like. You might get a feel for my sense of humor or for what I find touching. These are deep-seated aspects of a person that may not come across through a blog post here or there. By adding other peoples' content to your world, you are rounding yourself out as an online entity. This makes it easier for people to engage with you, or at least easier for them to argue with you. Either way, the community grows.
Mentioning and promoting another person's post is a good way to give back
Finally, it's important not to overlook the fact that curating someone's content is a way to tell them that you appreciate their work. I could retweet a ton of posts and I'm sure that would be fine, but I really enjoy the opportunity curating gives me to explain why I like a post as much as I do. What did the blogger say that really stuck with me? Why did I like the post so much? This helps my audience relate to the post, sure, but it's also my way of telling the blogger how I really feel about what he or she is up to. Without agenda, without intent other than to gather good content together, you can bring a smile to a blogger's face. What better foundation for community is there?
Now of course there are other benefits to curating content. If you do it a certain way maybe you get a lot of backlinks. Maybe you get traffic to your site. That's what a lot of people focus on. But for me, it's all about the community building.
Have you given content curation a try? Do you find these things I say to be true? Let's chat about it!
Image by Iwan Beijes.