PPC | What You Must Understand About The Facebook Ppc Advertising System ...

In advertising, context or environment IS Extremely important. It 's one of the Most Important Factors You Must Consider for Any and All your marketing. Let 's look at AdWords and MSN Advertising first.

THE SEARCH ENGINE PPC Explained ENVIRONMENT

In AdWords & MSN / Yahoo advertising you are targeting a customer Who 's Either Actively searching for what you sell or at least Has the subject on Their Mind. You 're meeting on common ground' em. That commonality Being the general product or They Want and Need you provider.

This is a Slightly idealized version of the reality of the system. However, Provided That You 're running your PPC search campaign Correctly, it ' sa fitting description of the mental arena you 're Within Competing on Google.

One drawback Is That IS your targeting Almost Completely done we Basis of keyphrases. In Other Words, What the searcher types of Into the search box. You Don 't Necessarily know a lot about the searcher year as Individual. Bet That You Can Probably MOST people searching for 'mortgage refinancing ' are over 18 and Have a mortgage. Still, giving you 't know Their age, gender, favorite magazines, political affiliation, etc..

That, in a very small nutshell, Is The advantages and Disadvantages of PPC search engine. So how and Why is the Facebook ad system different? And Why Should it matter to you? Read on.

THE UNIQUE CHALLENGE OF FACEBOOK PPC ADVERTISING

First, You Must Understand the unique challenge That Facebook PPC advertising throws at you. It 's Simply this - the person seeing your ad IS NOT Actively looking for what you ' re selling. THEY 're on Facebook to check in with friends, look around, maybe play Some games. THEY 're not Necessarily looking for Someone to repair Their television. That 'sa very different prospect on Google Than the one Who is Seeking Help With Their TV right now.

You Have To Realize That from the very Beginning This Is The mindset of Someone on Facebook When They see your ad. What is Uppermost in Their mind is not what you 're selling or Even the general subject it falls under. Here 's What You Need to Do.

You Need to construct That year ad the reader to reach out in Such A Way That It interrupts whatever THEY 're doing and gets' em to detour Into your ad. That Will Take Some testing to find out Exactly what winning appeal That Will Be. You Should Also prepare for a Much smaller Click-Through-Rate. That 's just How It Is When You ' re 'Interrupting ' Rather Than 'Fulfilling ' (like in search engines).

Your big advantage Is That You Will Have Access to Actual demographics targeting for your ads. That balances out at least Some of the Difficulties of 'Interrupting ' That the Facebook PPC system requirements.

Because of this 'Interrupt ' vs 'Fulfill ' environment in Facebook advertising, it 's very Likely That your Google AdWords ads won ' t Necessarily be your ultimate winners here. They Might Give You Some management as to What Appeals to use, then aim again, They Might not. Just Like Any Other PPC campaign You Will Have To Test, Test, Test.

It Might take along to find That winning ad, Facebook purpose very lucrative HAS Proven for Many Businesses. Keep at it, keep refining and You Have An excellent shot at building a whole new profit stream That 's Getting Better Every Day.