Adwords | Still Photos Ecommerce Open Door To Ad Campaigns

Stipple That Launched a year ad platform turns still pictures Into ecommerce storefronts. The platform allow Consumers to mouse over a tagged product in Any photograph in magazines or online publisher to Web sites Reveal brand name, pricing and links to save or make Purchase.

Stipple CEO Rey Flemings Refers to have the AdWords platform for images. "The tool lets Consumers discover the brand 's name and buy the product-through the picture, " He Said. "If You Can Start an AdWords campaign, you-can start a campaign in Stipple. It 'performance-based platform. When Brands pay only Highly Targeted Consumers come to the store. "

Some photographs generate 25 million page views in 30 days. If Consumers Can 't determines the brand name or where to buy it, marketers won ' t sell Many More items, Flemings said.

Brands lose millions in revenue EACH month Simply by not tagging products in Their Web photos. An actor walking down the red carpet DURING a movie first historical picture taken Might Have More than 1.000 times. Finding All Those pictures and tagging Could Become a nightmare for the brand. Help to solve this platform That problem by Automating the system.

Kleiner Perkins, Mike Maples and Justin Timberlake are early investors in the company. William Rast, BCBG, and Rent are the Runway Among the first brands to Adopt the platform.

To make it possible, Stipple inked deals to license images with Agencies, Providing the Ability to add the button That Lets Consumers 'Want "or " Shop ' the product. It made the photograph the piece of the ad campaign. Clicking on the button Shop Want gold leads the consumer to a landing page Where the brand Can Provide more information or lead the consumer to buy.

Through online tags, the platform to allow brands credit Their products Placed in pictures on Web sites. Brands and retailers around Campaigns Can create advertising products, based on the items in photos. Brand marketers tag a photo with accuracy accurate product information and Stipple 's technology to all syndicates That information online copies of That image - and Its related images - across the Web.

Marketers then set up pay-per-click or pay-per-engagement Campaigns around the products THEY wish to monetize. Advertisers aussi gain real-time data and analytics on campaign EACH 's performance. The product information, Initiated by the brand, Ensure Accurate Year Experience for Consumers.

One average, about 13% of Those Who see a photograph mouse over year object in it. Of Those, about 2% Will click the "Shop 'button, Flemings said.