Starting September 6, AdWords Advertisers Can Get Through the Google ads Approval Process Even If They 're Immediately After creation paused. Beginning Google is a new practice worldwide Under Which It Will paused review AdWords ads, as well as active ones, the company Confirmed.
Seems to Be the Change Aimed at allowing Advertisers to set up Campaigns and creative in advance of review particularly busy period - the winter holidays and seasonal events Other come to mind - So They know the ads start running That Will Be Able to continue. When only active ads Were Reviewed, one ran the risk of Always Having to change if They Were ads disapproved. "JezC " at AdWords Help Experts Noted the first change, After Receiving an e-mail notification from Google.
The e-mail exchange Said the WAS undertaken to "Eliminate Unnecessary delays in getting your ads to Approved and ultimately Enhance your experience with Google AdWords. "
A Google Spokesperson Confirmed That the new policy review Would Affect All Customers in all regions. New ads paused Will Be Prioritized for review, and paused ads Existing Will Be Reviewed next, Said the company in the e-mail. The edible change ahead of the busy holiday season advertising, allowing Advertisers to set up ads in advance, and get 'em Approved, Before They ' re set to begin Actually.
Related Topics: Google AdWords
About The Author: Pamela Parker Is A contributing editor for Search Engine Land. She 'sa well-RespectED Authority on digital marketing, HAVING Reported and Written on the subject Since 1998, Including a stint as managing editor of ClickZ. She 's help to monetize aussi WORKED independent publishers ' sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She Can Be found on Twitter as @ pamelaparker. See more articles by Pamela Parker
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