Now That You know how your AdWords perform on the top of the page, versus on the side, the next issue IS How Much it 'll cost you for that (Presumably) better performance. Google AIMS That answer to questions with a new metric - top of page bid Estimates - Announced today, Which Shows How Much Would Need to advertiser year bid to Have Their ad APPEAR Regularly in one of the top positions.
The IS function similar to the first page bid Estimates That Google Introduced back in 2008.
Of course, a high bid isn 't Enough to Guarantee a quality score as top investment rules still apply.
To see the metric, advertusers Should go to the Keywords tab, click the Columns button. Select "Customize Columns " and check the "East. Top of page bid " box and Save.
Related Topics: Google AdWords
About The Author: Pamela Parker Is A contributing editor for Search Engine Land. She 'sa well-RespectED Authority on digital marketing, HAVING Reported and Written on the subject Since 1998, Including a stint as managing editor of ClickZ. She 's help to monetize aussi WORKED independent publishers ' sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She Can Be found on Twitter as @ pamelaparker. See more articles by Pamela Parker
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